U.K. broadcaster ITV’s CEO Carolyn McCall said the broadcaster’s sale of its Media Entertainment business to Sky is “progressing as planned,” even as weaker advertiser demand forced the U.K. company to cut £25 million ($33.4 million) from its fourth-quarter content spend. The deal, which covers ITV’s channels and its ITVX streamer, would leave the […]
ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump
Source: Variety
Original reporting
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