Cinematographer Melissa Cofie says their purpose has evolved with the growth of platforms like TikTok.
Taylor Swift dominated the VMAs, but do music videos still matter?
Source: BBC Entertainment
Original reporting
BBC Entertainment: read the full reportFollow this story
Earlier reports and follow-ups on the same developing story.
- 2026 MTV VMAs Red Carpet: Taylor Swift, Lisa, Raye and More
- Taylor Swift Premieres ‘Patient Zero’ Music Video at VMAs, Turning Her New ‘Showgirl: Encore’ Single Into a Dramatic Ghost Story
- Watch: Madonna and Taylor Swift win big at the MTV VMAs
- Taylor Swift breaks record for most MTV VMAs as Madonna also wins
- Todd Rundgren Slams Taylor Swift, Says She ‘Ruined Music’ and Is ‘the Apotheosis of Mediocrity’
- Does international law still matter?
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