Several major Chinese corporations have severed ties with French football star Kylian Mbappé amid mounting public criticism across social media. The backlash erupted after the athlete reportedly referenced a meme depicting his likeness superimposed onto a former Chinese leader during a recent public appearance.
Representatives for the affected brands have pulled promotional campaigns featuring the player as consumer outrage intensified online. Additional information regarding the commercial impact of the dropped endorsements is anticipated as the situation continues to unfold.
