The Call of Duty franchise has now exceeded $40 billion in lifetime franchise revenue, Xbox CEO Asha Sharma has confirmed. She shared this milestone following the launch of Call of Duty: Modern Warfare 4 on October 23. "Congrats to the team. And to the players, thank you for being with us," Sharma wrote. Sharma did not, however, share any insights into how Modern Warfare 4 is performing, or if it was MW4 that pushed Call of Duty over $40 billion. All her statement says is that "now" Call of Duty has reached $40 billion, and that $40 billion is an "incredible milestone." https://twitter.com/asha_shar/status/2114787993114591335 Whatever the case, $40 billion is a big number. The series debuted 23 years ago in 2003, and has seen new installments annually since. Beyond mainline entries for PC and console, the Call of Duty franchise has expanded into the mobile market and the battle royale ge