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Retailers are making returns harder. A carpet seller taught me why that’s a mistake | Gene Marks

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Are my gen X peers the influencers the world has been waiting for? | Emma Beddington
Their careers are peaking, they’re rich in money and time – and young people think they’re cool. But maybe it’s not as simple as that ‘Stop sleeping on gen X.” I heard this on TikTok recently. I misinterpreted it, with a guilty start, as: “Stop sleeping, gen X,” because I am 51 (peak X), so always tired; while not sleeping at the time, I may have been resting my eyes. In fact, Joel Marlinarson, a marketing guru , was suggesting my generation have become a powerful, if underrated, force online. Aged between 46 and 61, gen Xers with proper jobs are peaking, career-wise (although it’s a different story for those out of work, as a report last month on the struggles of over-50s jobseekers made plain). We’re more likely to own homes than the following generations ; we’re emerging from the trenches of childrearing and, the argument goes, ready to indulge in some me-time. “If gen X were a countr