Apple executive John Ternus is urging artificial intelligence chief Craig Federighi to fast-track development on the company's virtual assistant, Siri, according to reports from Bloomberg. The push aims to transform the software into a more capable digital agent that can rival competing technologies developed by firms like Meta and OpenAI.
Although Federighi has already produced a working iteration of the technology under a tight schedule, internal recognition remains clear regarding the amount of work still required. Additional information is expected to emerge as the story continues to develop.
