Amazon Prime is making news because of early member-only shopping deals, talks to bring the Emmys to Prime Video, and the streaming service’s push into short-form news. Amazon has announced dates for its upcoming Prime sale, with early discounts already appearing on books and graphic novels. Coverage highlights new low prices for “TMNT: The Last Ronin” hardcovers and an illustrated edition of “The Hobbit” for Prime members. A separate TV recommendation also highlights an extra 10% cashback offer for Amazon Prime Card members.
On the entertainment side, the Television Academy is reportedly in advanced talks to move the annual Emmy telecast to Amazon Prime Video as its broadcast licensing arrangement ends. That prospect has also prompted debate about whether moving to streaming would address award shows’ broader problems. Meanwhile, Prime Video is adding on-demand local and national news clips, joining other streaming services experimenting with short-form video to attract younger viewers. Reviews of the “Reacher” spinoff “Neagley” are adding to the platform’s entertainment coverage.
