“Follow” is appearing in the news because several ESPN sports headlines use “Follow live” to introduce coverage of games in progress. The shared word points to live updates, rather than a single news event or a person named Follow. The headlines cover two football matchups and a gold medal game, with each highlighting a scoring play or a team building an advantage.
In one football headline, Dart and Likely connect for a second touchdown as the Giants extend their lead. Another highlights the Vikings’ Aaron Jones reaching the end zone to put his team ahead of the Packers. The third says Team USA is pulling away from France in a gold medal game. Together, these headlines explain the repeated appearance of “Follow”: it is an invitation for readers to keep up with changing scores and key moments across separate sporting events.