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Why “Low Price” is appearing in deal headlines right now

Updated

“Low Price” is appearing in the news because early Amazon Prime member deals have brought new lows on TMNT: The Last Ronin hardcovers and The Hobbit Illustrated Edition. Both offers are being highlighted following Amazon’s announcement of the dates for its upcoming Prime sale, with discounts already available ahead of the event.

The coverage focuses on books and graphic novels rather than a broad drop in prices across Amazon. One headline points to the TMNT hardcovers, while the other highlights the illustrated edition of The Hobbit. In both cases, “new low price” is the main selling point, and the offers are specifically described as being for Prime members. The phrase’s current visibility therefore reflects deal coverage around these titles and the approaching sale, not a wider claim that shopping costs are falling overall.

The coverage

TMNT: The Last Ronin Hardcovers Drop to a New Low Price for Amazon Prime Members
EntertainmentIGN

TMNT: The Last Ronin Hardcovers Drop to a New Low Price for Amazon Prime Members

Amazon has officially announced the dates for its Prime Big Deals Day sale, which means there's already early deals available for Prime Members today. Some of the best discounts I've been able to find so far are on books and graphic novels. If you prefer the latter, the latest price cut on The Last Ronin is definitely worth checking out. At $12.10, this is the lowest price we've ever seen on this dark and gritty TMNT story. Unlike the light-hearted Teenage Mutant Ninja Turtles stories you may be used to, The Last Ronin takes a much, much darker turn. This graphic novel follows the story of a lone turtle looking to get revenge after the death of his brothers and master. The graphic novel version combines the five-part miniseries of comics into one collection. The story is written by the original creators of TMNT, Kevin Eastman and Peter Laird, and is illustrated by the Escorza Brothers .

This explainer is written from the reports listed above. Follow any headline for the original coverage.

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