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Why is McDonald's trending?

Updated 23/09/2026, 21:38:20 UTC

McDonald's is drawing attention across 2 news outlets right now. The reports below are the current coverage, newest first.

The coverage

BusinessCNBC1h ago

Why McDonald's is following Walmart and Amazon into the advertising business

McDonald's is following the lead of Amazon and Walmart as it starts its own media network.

BusinessThe Guardian4h ago

McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken

Fast food giant aiming to increase share of global chicken market as rising cost of beef hits profits McDonald’s is betting on fried chicken as health concerns and the rising price of beef shift dining habits. The company said that it aimed to take an extra 1.5 percentage point-share of the global chicken market by 2030, with an aim to increase its share of drinks by the same proportion. McDonald’s said the growth in chicken, a lower-priced protein, would not come at the expense of beef burger sales, saying it aimed maintain its “leadership position in beef”. Continue reading...

BusinessCNBC4h ago

McDonald's stock falls as it unveils plan to spend big on restaurant upgrades

The plans are part of the fast-food giant's new growth strategy, called McDonald's > NEXT.

This explainer is written from the reports listed above. Follow any headline for the original coverage.

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