Live updates

Why is Reddit trending?

Updated 29/10/2026, 22:00:30 UTC

Reddit is drawing attention across 3 news outlets right now. The reports below are the current coverage, newest first.

The coverage

Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks

Reddit posts third-quarter earnings and reveals plans to require all users to create official accounts as Google search traffic shrinks

TechnologyTechCrunch2h ago

As search traffic dries up, Reddit announces it’s shifting to a logged-in experience

As AI transforms how people find information online, Reddit is rethinking its open-web roots to protect its audience and business.

TechnologyThe Verge2h ago

Reddit will force everyone to log in

Reddit is announcing a huge shift: It's going to start requiring users to log in. Right now, you can browse Reddit without having an account, and the site is generally a great resource for crowdsourced information on a whole range of topics. I know I'm not the only person who appends "reddit" to a lot […]

This explainer is written from the reports listed above. Follow any headline for the original coverage.

Take a quiz