Why is White Fox trending?

Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design Get our breaking news email , free app or daily news podcast Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark. Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively similar to its classic design. Continue reading...