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Why is YouTube trending?

Updated 23/09/2026, 15:47:53 UTC

YouTube is drawing attention across 2 news outlets right now. The reports below are the current coverage, newest first.

The coverage

TechnologyTechCrunch1h ago

YouTube releases new AI features for creators within its Studio app

YouTube is adding new features to generate ideas and monitor the performance of thumbnails.

TechnologyTechCrunch1h ago

YouTube will let you build your own algorithm with AI

YouTube’s new custom feeds let users describe the videos they want to see in their own words, then use Gemini to build a personalized feed around the request.

TechnologyTechCrunch1h ago

YouTube adds new creator tools like video A/B testing, dynamic thumbnails, and live dubbing

Many of these tools hinge on using generative AI to try out a variety of different tactics on a video to find what works best.

TechnologyTechCrunch1h ago

YouTube doubles down on video shopping with AI-powered ‘Ask YouTube’ feature

YouTube's AI feature can now help you compare products as you shop.

TechnologyThe Verge1h ago

YouTube is building AI creator tools that do almost everything for them

Part of the job of a content creator is to figure out how to get their work in front of the most people. Cracking - or fighting - the algorithm has historically been a frustration for creators, but YouTube is increasingly simply telling creators what they should do. At the annual creator-focused Made on YouTube […]

This explainer is written from the reports listed above. Follow any headline for the original coverage.

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