Cosmetics manufacturer Maybelline has refreshed its iconic advertising catchphrase, originally launched in 1991 alongside model Christy Turlington. The famous jingle is receiving a contemporary revision as part of a marketing initiative featuring singer Miley Cyrus.
The updated campaign shifts the phrasing from the third person to a first-person plural perspective, altering the focus to foster a more inclusive message. Furthermore, an adjustment to the punctuation has drawn public attention.
Additional information regarding the rollout of the updated branding strategy is expected to emerge as the story develops.
