American fast-food chain KFC is expanding into Italy's alpine region by opening its first high-altitude outlets at the prestigious Cortina d'Ampezzo and Madonna di Campiglio ski resorts in the Dolomites. Scheduled to launch on December 5, the new locations represent the company's debut on Italian ski slopes, a move corporate representatives describe as an effort to surprise consumers and establish a presence in unexpected locations.
The upcoming openings have drawn sharp criticism from traditionalists and culinary purists in the region, leading a prominent local business figure to threaten legal action against the initiative. Additional information regarding the rollout and the impending legal challenges is expected to emerge as the story develops.
